Communication

 

Presenting to Council: Alone at the Dias
Instructor: Scott Paine
Description: minimum of two hours; can be expanded
A necessary part of providing professional service to municipalities is the public presentation to the elected council or commission. This can be a great opportunity to engage elected leaders in the development of policy. At times, however, it can be a very intimidating experience, a tightrope walk across conflicting priorities and personalities. Learn some strategies and techniques for making the most of these opportunities and for minimizing the risks of a fall.
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Public Speaking for the Public Servant
Instructor: Scott Paine
Description: minimum of two hours; can be expanded
Whether we must introduce a new initiative to the council, defend a proposal to a working group, or explain how to navigate some element of the city government to a gathering of residents, municipal officials and employees frequently must engage in some form of public speaking. Public speaking often is identified as an activity people approach with considerable fear. By instruction and discussion, we’ll explore some basic tenets of public speaking as public servants, developing our skills in the art of effective communication through speech.
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Policy: Social Media in the Sunshine
Instructor: Scott Paine & Holly McPhail
Description: minimum of 90 minutes; can be expanded
To effectively engage in the world of social media to reach many of our constituents and be a part of important conversations about our cities, we must have a policy. We will examine the do’s and don’ts of internal and external social media policy, explore the comment conundrum, and discuss tools that make archiving and responding to public records requests easier. 
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Social Media: What is it and why does it matter? 
Instructor: Scott Paine & Holly McPhail
Description: one to two hours 
"Share," "Like,” "Friend," "Tweet" and "Retweet." Social media has changed our use of familiar words and introduced new terms into our vocabulary. This overview of contemporary social media platforms and practices will help us examine our personal and public service usage of social media. We will provide practical advice on why you want to be engaged on social media and how to avoid some of the common pitfalls both as participants and as consumers.
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Successful Social Media Planning
Instructor: Scott Paine & Holly McPhail
Description: minimum of two hours
As a municipality, once we’ve entered into the conversation on social media, we quickly discover that there is always more to do and more ways to do it. Learn professional tips to cultivate captivating content and take the guesswork out of your social media planning. Walk away with a draft plan to take your city’s social media to the next level.
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